Hello! I am Sergi Caselles, Google Ads expert and founder of Welaru, an advertising agency specialized in Google Ads and digital strategy.

I am Industrial Organization Engineer, certified in Google Ads and with more than 9 years of experience< /b> in the world of digital business.

In 2014 I founded my first company, which was dedicated to taking students to learn English abroad. In this project I started taking my first steps with Google Ads. We offered good service, customer service and very good prices. But there I learned that this alone was not enough to get sales, that without good marketing and advertising it was very difficult to carry out a project. In this company I learned a lot about Google Ads, but it was not enough to successfully carry out the project. It was not profitable. It was not scalable. I didn’t have a sales system where you invest in advertising and you get more than you invest.

A few years later, in 2017, I co-founded a startup in which we pivoted the business model of the previous company. It was an application to learn English online. We created a custom method, in my opinion, much better than anything that was available at the time. But the same thing happened, after developing the application and investing thousands of euros and more than a year of our time, the project died for the same reason. In this case there was also another factor which was the digital strategy, we did not have a good sales funnel that would take the customer to the sale in a friendly way.

After these experiences, after training in online advertising, in 2018 I started to work for Google and in just a year and a half I already knew everything about the Google Ads tool and its algorithm. I promoted twice within the company and advised the main marketing agencies in Spain, whom I helped grow their accounts. of their clients’ Google Ads.

There I learned the best strategies that large companies use to position their brands in Google Ads and I had the opportunity to manage millions of euros of advertising. I studied all the information that Google gave me about the algorithm and I learned the strategies used by the companies that make the most money in the Spanish market. This, together with the analysis of more than a thousand Google Ads accounts, gave me great vision at a strategic level and the ability to recognize the best structure for each account. depending on the type of business.

With all this experience, I left Google to lead the Advertising department of a creative agency that worked with large firms like Nestlé , Lacer, Rowenta, Colacao, Tezenis, 10xdiez, Adolfo Domínguez, among many others.

After this experience, at the beginning of 2020, I started again, but this time trying to avoid the mistakes I made in the past that caused me to not be able to reach my potential clients.

I started helping entrepreneurs grow their companies on my own by managing their Google Ads accounts and with all the knowledge and experience acquired in my professional career I created the Welaru Method, a strategy to maximize Google Ads ROI for all my clients.